AntiApparel.com

Derek "Zoo" Zemen Ripping Wavehouse!

Check out this quick video of our good friend Zoo shredding the Wavehouse in San Diego...this is not easy, TRUST ME!

Tavik's 3rd Annual "What the Eff Are You Wearing" Party

Click here for more info...

Atwater wins SIMA's 2009 "Break-Through Brand of the Year" Award!!

Atwater, a men’s surf and skate inspired apparel brand, was named “Break-through Brand of the Year” last weekend at the Surf Industry Manufacturer’s Association’s (SIMA) annual Surf Summit conference, where key players from the surf industry gathered to address issues facing the industry and to recognize its most influential companies. Atwater, launched in 2005, by Dean Bradley and Scott Madison, has garnered an exponentially-growing amount of popularity within the action sports and fashion industries amongst buyers, retailers and consumers alike, and has also become a force for existing and well-established brands to reckon with.

“Despite the crazy journey we’ve been on to get here, it still feels surreal that we have our own company, with a limitless amount of creative freedom, and that we’re actually succeeding – I think a lot of our friends expected us to be living on the streets by now,” says Dean Bradley, president of Atwater. “We’re super psyched about this award and that Atwater has been acknowledged by an organization such as SIMA, which is made up of so many people that I have the utmost respect for and have worked with and learned from throughout my career.”

Scott Madison, vice president of Atwater, adds, “Dean and I have both worked in the surf industry for a long time and know how challenging it can be for a start-up brand to make it. Since the beginning, we’ve kept our focus on fit, quality and art and have managed to stay true to the legacy of our neighborhood at the same time breaking boundaries. Receiving this award is not only an honor, but has proved to us and the rest of the industry that our “dream brand” has become a recognized reality – that could possibly be the best feeling in the world, besides getting barreled.”

Friends of Rob Fundraiser...

The "Friends of Rob" fundraiser was held last Sunday at Generic Youth in Costa Mesa.  Tons of local brands donated to the cause and it was a great success.  We raised about $15,000 that night!  Thanks to all that attended and showed their support. 

For those looking to contribute:

Donations can be made to the Robert Khoury Fund, by mailing checks to: The Robert Khoury Fund, c/o Aitken Aitken Cohn, 3 MacArthur Place, Suite 800, Santa Ana, CA 92707

Factor 54 Night @ the Alley...August 27th!

Sabre's "Creepy Foto" Contest

Sabre's having a creepy picture contest and I'm pretty sure the winner gets a pair of shades...check out a few of the top pictures so far.  If you think you've got something better, send it over!

Fyasko @ Agenda!

Fyasko was making some big moves at the recent Agenda show in Huntington Beach. Watch our favorite sales rep Mike Murphy's interview with Danny from BNQT.com!!
Go to BNQT for more videos.

XOBESO presents BOY 8 BIT & HAMMERWOLF at Sutra Thursday, August 13th!

Atwater Wedge Warriors #2!

Atwater Surf Team Jarrod Cassidy Miles Mcnought, Max Mcilwee, Cannon Call and others Charge Big Wedge on the Last South Swell 7-24-09. Music By MUDluschious/ www.myspace.com/mudluscious

The New Antiapparel.com!

We are pleased to announce that Antiapparel.com is now under new management!  Keep checking back within the next few weeks for new brands and product!  Our blog will be fully up and running within the next few days as well.  Thanks for the support!